Best Sellers
The Color You Want Starts Here
Experience our care-infused salon haircolor that delivers shine, strength, and dimension—without compromise.
How It Started
Moroccanoil co-founder Carmen Tal was miles from home when she first experienced an argan oil hair treatment while traveling. After witnessing the transformation of her hair—from damaged and dry to shiny, smooth, and manageable—she began a quest to share the magic of Moroccanoil Treatment with women across the globe.
Moroccanoil Treatment
Named the #1 haircare oil in the US*, our original product—and eternal best seller—offers both styling and conditioning benefits for all hair types. It also features our obsession-inducing signature scent, a Mediterranean-inspired blend of spicy amber and sweet floral notes.
The Brand Today
What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry has grown into a full line of hair, body, and professional haircolor products, all infused with our signature argan oil.
Argan Oil-Infused Haircare
With a wide assortment of nourishing, antioxidant-rich hair products and collections ranging from Color Care to Repair, there's truly something for everyone. Take our Hair Quiz to find a routine that's right for you.
Professional Haircolor
Our complete collection of in-salon, care-infused color delivers long-lasting results and intense shine while maintaining the integrity of the hair, thanks to proprietary technology.
The original foundation for all hair types
Our signature product, Moroccanoil Treatment, has now served as the perfect foundation for hair for millions of people around the world for over a decade.
